Making the most of the mobile demographic in the UK

2012 saw the rapid rise of smartphones and tablets touch almost all brands and businesses. There is now a wealth of data to help us understand who is using these devices, how they are using them, where and when. All of which is vital if you are looking to produce an app or optimise your website for the increasing number of visits from mobile devices.

To assist with this, We Are Apps has assembled the latest available statistics from a range of sources in a handy digest called UK Mobile Devices Usage and Demographics Round-up. It gives you quick access to the data you will need to know when planning any mobile device activity in 2013.

Having reached 50% ownership in 2012, next year will finally see smartphones overtake feature phone ownership in the UK. The iPhone still leads the way but 2013 will be the year when more people own Android-powered smartphones. Don't write off Blackberry just yet. The new BB10 operating system launches early this year, bringing with it a series of new smartphones that have definitely caught up with the leading players in terms of style, power and functionality.