Mobile strategy

Mobile strategy for my business: Part II

In another post we looked at the different types of mobile presence you can build. Many businesses arrive at the decision that they need both a website for discovery and short, casual interactions with the customer, and an app for deeper, more engaged and frequent relationships. In this post, we’ll look at the specific types of app you can consider.

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Mobile strategy for my business: Part I

Possibly the single most important decision a project manager, business manager or entrepreneur has to make when looking at their mobile strategy is what kind of mobile presence to build. A website or a web app? A pure native app, a cross-platform app or a hybrid app*? Or will your responsive website do just fine?

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