10-Minute Guide to Marketing with iBeacons
Proximity marketing has been taken to the next level with the onset of iBeacons, the Bluetooth low energy beacons that can be detected by the latest smartphones. When a brand deploys iBeacons in a location they can drive users to very precise points, right down to a specific shelf on a supermarket aisle. That’s a very powerful tool for marketing departments so we’ve produced this quick-start guide to understanding the opportunity and knowing what will work and what won’t.
MAKING THE MOST OF THE MOBILE DEMOGRAPHIC IN THE UK
We continue to see the rapid rise of smartphones and especially tablets touch almost all brands and businesses. There is now a wealth of data to help us understand who is using these devices, how they are using them, where and when. All of which is vital if you are looking to produce an app or optimise your website for the increasing number of visits from mobile devices.
To assist with this, We Are Apps has assembled the latest available statistics from a range of sources in a handy digest called UK Mobile Devices Usage and Demographics Round-up. It gives you quick access to the data you will need to know when planning any mobile device activity.
From January 2016, this statistics will no longer be released as a single download but will be made available via regular posts in our App Strategy blog.