App and mobile device usage statistics 2016: No.2

App and mobile device usage statistics 2016: No.2

Figures released by App Annie, a leading app analytics provider, show that UK retailers should take advantage of the increasing appetite for shopping via apps by UK consumers.

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Consumers using devices in store convert higher

We’re guessing most people coming to a site like ours will be fairly tech savvy, so it wouldn’t be a surprise to read that smartphone users are actively using their devices while shopping. Who hasn’t checked an in-store price against a competitor’s website to try and find the best deal?

What may be surprising, however, is that mobile device users in-store actually convert to sale at a 40% higher rate than shoppers who aren’t using devices in the location

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