Ford of Europe had asked their creative agency, Imagination, to produce an interactive app that could be used at shopping centres and other high-footfall areas to present a fun side to their new family MPV car.
The app used image recognition technology to automatically remove the background behind anyone using the app, which was embedded in iPads dotted around the Ford stand.
Once they could see themselves on screen, the user could replace their background and immediately place themselves out of the shopping centre and in a new environment – a beach, a disco or even inside the iPad itself!
Ford app – built by We Are Apps for Imagination.
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