With the advent of Bluetooth Low Energy (BLE) beacons, also known as iBeacons, proximity marketing via geo-fences and local wi-fi has become even more powerful. Businesses with physical locations now have the ability to not just to drive traffic to a precise location and engage customers, but to really understand their behaviour, desires and preferences.
As location-based marketing experts we can help you understand how to harness the power of proximity marketing to increase engagement, increase royalty and increase your return on investment in mobile. All by simply knowing more about your customer and serving them timely content in the right place. It’s not just about discounts and vouchers: We Are Apps can help you plan your proximity marketing strategy to deliver to your business objectives. With that in mind we have produced a very useful guide called the 10-Minute Guide to Marketing with iBeacons, which you can download here.
Using our proprietary Airspace control room you can fully manage your proximity marketing campaigns, from activating beacons to managing and optimising the content that is displayed in your apps. You can read more about Airspace here.
Whether you want to use Airspace’s powerful web-based dashboard or simply get advice on how you can integrate proximity marketing technology into your current or future apps, We Are Apps can help you with all aspects of deploying geo-fences and beacons in your retail store, entertainment venue, sports venue or museum.