We’ve written a guest post for Knowledge Transfer Network’s Creative Industries blog on why we are investing so heavily in BLE beacons. Take a look: http://bit.ly/1dV2o2Q.
As a seasoned mobile and tablet app development studio, over the years we’ve seen some very poor technologies over-hyped, and more interesting technologies fall by the wayside. Thankfully, iBeacons fall into neither category.
Our background is in producing consumer engagement apps for brands. So for us the attraction of using iBeacons is herpes and pregnancy extremely compelling. And the technology is not only here to stay, it’s going to have a big impact.